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Showing posts from October, 2006

Nokia v Apple - phones to mp3

The Finnish manufacturer said in an interview with Reuters that it was selling "huge amounts" of MP3 phones and predicted it will sell around 80 million of the devices this year, up from 46.5 million in 2005. The figures will make interesting reading for Apple which sold 8.7 million of its iPods in Q3, lagging well behind the total figure for MP3 phones. Although Apple is still by far the most popular dedicated player choice, MP3 phones are, according to Nokia, catching up. Tommi Mustonen, director at Nokia's multimedia unit told Reuters that "the technology is completely ready, and the change in consumers' habits has started". Paul Jackson, principal analyst at Forrester Research thinks Mustonen's comments are "aggressive... but definitely not hot air". He explained: "Yes it is true that Nokia may well have more music players than Apple at some point but it's the classic single function versus multi-function device. Nokia may have mor...
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Dove advertising campaigns beautifully

Dove advertising is one of the rare examples of the 2.0 model working in the real life. The demystifying our idea of beauty and glamour while reaching out to your audiences (consumers) and creating the communities makes this an excellent example of the brand building campaign that connects to the potential customers. The inversion of the glamour formula is done extremely intelligent. Column by adage.com. Website dove.com and campaignforrealbeauty.com Dove is the brand of Unilever . No information of dove market share but her eis a quote from their annual report: "Vitality is now central to our HomeandPersonal Carebusiness. The Dove Campaign for Real Beauty, the OmoDirt is Good campaign and the Lifebuoy Handwashing campaigns in Asia are tangible programmes that bring Unilever’s vitality mission to life in our Home and Personal Carebrands. The new Dove Cool Moisturerange was launched in North America while the Dovefirming range was rolled out globally. We also extended the DoveCam...
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Playstation 3 commercial - the creepiest thing ever seen?

Ok Sony and Playstation had their share of the weird advertising in the past- but this one goes straight to the top. This is their premier ad for American market where PS3 has just been launched. Is this some kind of subliminal thing? Selling by confusing. Btw the baby character could have been rendered better. But what do we know?
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Quantcast - Open Internet Ratings Service

Quantcast - Open Internet Ratings Service : "Quantcast, which has been available to publishers and advertisers for less than a month at www.quantcast.com, enables publishers to embed measurement tags on every page of their sites through a quantified publisher program that can be accessed online."
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"We understand now that piracy is a business model " at Mipcom , Disney co-chair Anne Sweeney has broken with studio convention and recognised piracy as a business model to compete with, as opposed to simply an illegal threat to be battled. Sweeney's pragmatic conversion came after seing - within 15 minutes of the ABC network premiere of Despearate Housewives - a high-quality, ad-free version that had appeared on P2P networks. “We understand now that piracy is a business model. Reported on paidcontent.org and netribution.co.uk More on Sweeney's view from the recent interview on Jack Meyer's Media village : "One challenge is we need to sort out business models as we go. It's up to each company to sit back and take a deep breath and decide to take a risk. You have a creative vision and there's a fine line between success and failure." Anne believes the cable industry has matured in distribution and "is now ready for its second act. The fi...
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“You have spent a lot of time worrying about piracy, but the biggest threat you face is the falling cost of producing and distributing digital content.” by By HAL R. VARIAN - published in NYT
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NETRIBUTION - Disney Co-Chair recognises 'piracy is a business model'

NETRIBUTION - Disney Co-Chair recognises 'piracy is a business model' : "Finally someone realizes that the only way to compete with free is to offer something worth paying for. The way the market works right now is totally flawed. Nobody wants to download a 640x480 version of a show from iTunes when a high res HD ac3-5.1 version is available through the torrent networks for free, with no DRM. " (Via .)
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"All Marketers are Liars" - Seth Godin speaks at Google

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week. This video is part of the Authors@Google series.
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