It is supposed to be the iPod killer but based on all of the early news, Zune may be well on its way to shoot itself in a foot. Few times. Here is why: The form factor It is way too big. iPod comes in 3 unique form factors and the bestselling models of iPods are the Nano's (ex mini) with super small wearable recently available Shuffle making a splash as we speak according to Apple. Therefore, in terms of shear box size Zune is "attacking" only one out of many models - premium and the most expensive "iPod with video" and without success - it is bigger and carries less capacity. Zune is heavier, taller and wider than the biggest iPod. It is 14.7 mm thick which makes it closer to Pocket PC than personal media player. Check the real life comparison photos here or here . It may sound trivial, but can you imagine women and girls carrying this huge device in their purses and pockets when there is a smaller, colorful, cooler and cheaper solution already on the market...