Lady Gaga’s Longtime Manager, Troy Carter, Cultivates New Tech Talent | Re/code : “On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars,” Carter told Re/code. “So, on the entrepreneurs’ side, the idea of the labs was to be able to create this ecosystem to help them from the very beginning, to see them through from development and hopefully until they become large companies.” Carter is no novice when it comes to tech investing. His firm, Atom Factory, built a portfolio of 80 companies that includes stakes in Uber, Spotify, Lyft, Warby Parker and Dropbox.