THE VIZZIES All That’s New in Branded Video | June 2014

Welcome to the June edition of Visible Measures’ Vizzies, which recognizes and awards the hottest new
videos of the month.

THE VIZZIES



All That’s New in Branded Video | June 2014

!All campaigns and their associated brands in this report are compared across their True Reach®, an
MRC-accredited metric that measures the number of times a video campaign is viewed across hundreds
of the web’s most trafficked sites. True Reach accounts for clips uploaded by the brands and their
agencies, as well as clips driven directly by audiences.

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World Cup Kicks Off and Drives Big Views in June

!As we saw in May, June's branded videos saw an increase in viewership and campaign releases thanks
to the World Cup. Three of the top campaigns this month – Nike’s The Last Game, Beats by Dre’s Game
Before the Game, and adidas’ House Match – followed the same trend we saw in April and May by
featuring famous soccer stars in an effort to capitalize on World Cup buzz.

!Excitement around the event saw a slight increase in campaigns released from last month; there were
205 campaigns released in June, compared to 202 in May. Year-over-year, campaign releases increased
by 90%.

!Viewership in June increased by 55% from the month prior, up to 456.3 million views from 295.1 million
views. Views in June 2014 also increased 89% over June 2013. Nike’s The Last Game garnered 18% of
June viewership alone.