What many startup founders are getting wrong – Juan Dulanto – Medium

What many startup founders are getting wrong – Juan Dulanto – Medium: Why the term �fully loaded�? Because a lot of unit economics analyses that I come across only include some of the costs associated with each sale, which means that founders are not operating their companies with all of the correct data necessary to understand what is really going on. Should you include customer support? What about marketing? Payment processing? What to include and what to exclude is not an easy exercise, but it is one that will help you gain a better understanding of how your business actually works, and let you paint a more accurate picture of the business’ economics.