The race to become sport’s Spotify is slower than expected | SportBusiness

The race to become sport’s Spotify is slower than expected | SportBusiness: “Sport still has a very conservative attitude towards external money. Forget revenue for a moment and look at profitability. Look at the cash that is generated via sports – and you can pick any sport – it’s a small amount of money. Sport cannot change itself because it doesn’t generate enough cash to change itself. That’s why we probably need someone else in the ecosystem as well.”