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The World's Most Valuable Sporting Event Brands - Forbes.com

The world's most popular sport may be soccer, but in cold, hard dollars, nobody throws a party like the National Football League.

The NFL's Super Bowl tops Forbes' first list of the world's most valuable sporting events brands, worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million).

Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball's World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue.

In Pictures: Most Valuable Sporting Event Brands


The World's Most Valuable Sporting Event Brands - Forbes.com: ""

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