MVNOs around the world will have a total of 133 million customers by 2011, roughly 4.5 per cent of the total mobile market, according to Telecoms.com's parent, Informa Telecoms & Media.
In its latest report, 'MVNO Strategies and Forecasts to 2011: Evolving Opportunities in the Global Telecoms Marketplace,' the analyst group contradicts recent bad press the MVNO sector has received and points to a resurgence.
The analyst says that press reports of the MVNO sector being "a business in crisis" with several high profile market exits, including ESPN in the US, have been identified as harbingers of the death of the MVNO business approach. However, this is an over-simplification of the issues according to Paul Merry, senior analyst with Informa and lead author of the study. Merry told Telecoms.com: "The MVNO opportunity was over-hyped and is now experiencing the classic reaction to hype, a backlash."
In its latest report, 'MVNO Strategies and Forecasts to 2011: Evolving Opportunities in the Global Telecoms Marketplace,' the analyst group contradicts recent bad press the MVNO sector has received and points to a resurgence.
The analyst says that press reports of the MVNO sector being "a business in crisis" with several high profile market exits, including ESPN in the US, have been identified as harbingers of the death of the MVNO business approach. However, this is an over-simplification of the issues according to Paul Merry, senior analyst with Informa and lead author of the study. Merry told Telecoms.com: "The MVNO opportunity was over-hyped and is now experiencing the classic reaction to hype, a backlash."