Google Launches National TV-Ad-Sales Test on Echostar
NEW YORK (AdAge.com) -- Google is making its entree into TV with a bang, announcing it has teamed with Echostar to offer a national, auction-based ad-sales system for inventory running on 120-plus cable TV networks, and offering second-by-second commercial ratings for the buys made through the system.
120-plus cable channels
In a few short months, the service will be up and running as a closed trial. Already advertisers such as Intel, E-Trade and 1800Flowers have decided to participate.
The launch marketers and agencies will be able to go into their existing AdWords account and access a TV-advertising account. They can elect to have their ads run on any of Echostar's 120-plus cable channels available and buy by daypart. Or marketers could ask a recommendation engine to generate a plan based on the demos a marketer is trying to reach.
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NEW YORK (AdAge.com) -- Google is making its entree into TV with a bang, announcing it has teamed with Echostar to offer a national, auction-based ad-sales system for inventory running on 120-plus cable TV networks, and offering second-by-second commercial ratings for the buys made through the system.
120-plus cable channels
In a few short months, the service will be up and running as a closed trial. Already advertisers such as Intel, E-Trade and 1800Flowers have decided to participate.
The launch marketers and agencies will be able to go into their existing AdWords account and access a TV-advertising account. They can elect to have their ads run on any of Echostar's 120-plus cable channels available and buy by daypart. Or marketers could ask a recommendation engine to generate a plan based on the demos a marketer is trying to reach.
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