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Giving Away Photos to Make a Profit

Giving Away Photos to Make a Profit: What we’ve done is move from selling a small number of images, 40,000 or 70,000, to a small number of customers — say 30,000 — to now selling to 1.3 million customers and, including all downloads, maybe 100 million images (last quarter).

We’ve essentially moved from individual sales of picture rights for a period of time to many more all-you-can-eat subscription deals, plugging into the workflow of our customer base to being almost a part of them. As we’ve moved to a much lower price per picture to many more customers and pictures, we’ve also changed our source of imagery. We have over 200,000 contributors, whereas in the old days it would be 15,000, of whom 4,000 were active

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