Newsonomics | The Newsonomics of Quartz’s — Obsessive — Explainer Business Model: So, let’s look at the numbers Quartz reports:
About 4.7 million monthly unique visitors.
40 percent of readers are from outside the U.S. The top five countries, in order: U.S., U.K., Canada, Australia, and India. Given the India audience, Quartz is�launching�its first non-U.S.-centric site, Quartz India, in June, partnered with scroll.in.
More than 60 percent of the audience is executive level (according to�Bizo), with 90 percent of the U.K. audience at that level.
70 percent are male, and with an expected skew to tech, sometimes standalone tech and often tech within a variety of companies.
40 percent of its traffic is from mobile, with mobile heaviest on evenings and weekends, as at other news sites. Smartphone usage dominates the early morning, and out-distances tablet usage overall about 4-to-1.
Fully 70 percent of traffic is driven by social links.
70,000 readers have signed up for�The Daily Brief�newsletter. The newsletter has been an important driver of habit and usage — and registration data.
About 4.7 million monthly unique visitors.
40 percent of readers are from outside the U.S. The top five countries, in order: U.S., U.K., Canada, Australia, and India. Given the India audience, Quartz is�launching�its first non-U.S.-centric site, Quartz India, in June, partnered with scroll.in.
More than 60 percent of the audience is executive level (according to�Bizo), with 90 percent of the U.K. audience at that level.
70 percent are male, and with an expected skew to tech, sometimes standalone tech and often tech within a variety of companies.
40 percent of its traffic is from mobile, with mobile heaviest on evenings and weekends, as at other news sites. Smartphone usage dominates the early morning, and out-distances tablet usage overall about 4-to-1.
Fully 70 percent of traffic is driven by social links.
70,000 readers have signed up for�The Daily Brief�newsletter. The newsletter has been an important driver of habit and usage — and registration data.