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BSKYB annual report













£7.6bn revenue





Strong demand across the board translated to a 7% increase in
revenue (excluding ESPN). Combined with a continued focus on
operating efficiency, this meant we ended a year of investment

with earnings per share flat year on year. This is an excellent result

in a period where we absorbed a one-off step up in Premier League
costs and invested to accelerate take-up of new connected services,
and it reflects the strength of the underlying business.



In light of this performance, the Board has proposed a dividend
of 32.0 pence, an increase of 7% on the prior year and the tenth
consecutive year of growth.



We continued to reap the benefits of our broadly-based approach


to growth as more people chose to come to Sky and take more of our
products. We added a total of 3.1 million new paid-for subscription
products over the 12 months to take our total base of subscription
products past 34 million. At the same time, we added 342,000 new
customers to reach 11.5 million, reflecting a continuing appetite to
switch services from other providers to Sky. At the end of the year,
37% of our customers took all three of TV, broadband and telephony
from Sky, extending our lead as Britain’s favourite triple-play provider.








Meanwhile, our investment to accelerate take-up and usage of our
connected TV service delivered excellent results, increasing the value
we offer to customers and opening up new sources of revenue.



Over the year, the total number of connected Sky+HD boxes more
than doubled to 5.7 million, equivalent to 57,000 new households
being connected every week. This means that more than 50% of TV
customers were connected at the end of June, making Sky Britain’s
most popular connected TV platform.










34.8m Total products





  


Description




Total products is defined as the total of
all paid-for subscription products taken
by our customers and includes TV, HD,
Multiscreen, Sky Go Extra, Broadband,
Telephony and Line Rental.
 


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