The Global Fanbase of Rugby Union’

'Game On' for RWC 2015: the eighth Rugby World Cup is well and truly underway, with an opening weekend that thrilled and shocked in equal measure as the action unfolded.

SMG Insight, the sports specialist arm of YouGov, will be getting up close and personal with the game of rugby and its fanbase during RWC2015. Over the coming months, we will drop-kick key insights into how the biggest sporting event in Europe since the London 2012 Olympic Games influences interest levels in rugby, as well as sponsor brand awareness amongst fans and consumers. Watch this space for more ...    In the meantime, here are a few take-outs from recent SMG Insight / YouGov rugby research, including ‘The Global Fanbase of Rugby Union’, an in-depth report analysing leading trends and public interest in the sport worldwide.