CNN’s Jeff Zucker Says Vice’s Viceland Isn’t Doing Well | Re/code

CNN’s Jeff Zucker Says Vice’s Viceland Isn’t Doing Well | Re/code: Here’s what Zucker was talking about: While Vice has chosen to go without national Nielsen ratings for the first six months of Viceland’s launch, Nielsen is providing local ratings for the channel, and those aren’t boast-worthy. Specifically, Nielsen says that Viceland’s audience of people between the ages of 25 and 54 has dropped by more than 70 percent compared to H2 over the past two weeks. (It’s reasonable to assume, however, that the decline wouldn’t be as severe if you looked at a younger demo, which is the one that Vice is targeting.)