May 27, 2016
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Rulings Linking Baby Powder to Cancer Dent J&J Image Juries have awarded $127 million in two of more than 1,000 pending cases claiming Johnson's talcum powder caused ovarian cancer.
Facebook to Serve Ads to Non-Users Through Its Audience Network The company will expand options for users and non-users to opt out of interest-based ads.
Tequila's 'Gold Rush' Is Fueled by Luxury Brands Liquor giants and startups are pouring money into marketing their high-end offerings.
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Political Data Firms Recalibrating for Clinton Republicans, Trump Democrats and High Negatives Crossover voters could trouble predictions for down-ballot races.
Coke Joins Patriotic Branding Boom With Flag Can In this Olympic and election year, marketers are seeking to "out-America" each other.
Applebee's Hires Cohn & Wolfe for Global PR Amid Brand Transformation The WPP shop also won corporate communications work for Applebee's parent company DineEquity.
Mars Plans Third Consecutive Super Bowl Spot for Snickers The Candy Bowl promotion will ask people if they are on Team Snickers or Team Skittles.
Only Half of B-to-B Buyers Would Buy More From Current Vendors B-to-b marketers need to provide more post-sale support to customers, says Megan Heuer, VP-research at SiriusDecisions.
FTC Plans New Look at Privacy and Ad Disclosure The FTC seeks presenters for its upcoming workshop in September on disclosures in advertising and privacy notices.
ANA Announces B-to-B Hall of Fame; Gary Slack Is First Honoree The founder and chief experience officer of Slack and Co. will be inducted into the B-to-B Hall of Fame at the ANA/BMA conference.
GroupM's Digital Ad Pioneer Ari Bluman Dies at Age 44 Mr. Bluman was influential in developing programmatic strategy and took a tough stance on viewability.
By the Numbers: A Look Back at the 2015-16 Broadcast Season Looking for a silver lining in a season marked by big ratings declines and viewer indifference to the networks' new shows.
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