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Fwd: Turn Your Boring Run Into An Action Movie...and more




Turn Your Boring Run Into An Action Movie...and more
A Roadmap For Navigating The Disruption Economy, This Beer Is Made From 25,000-Year-Old Icebergs, Brand Communities Flourish When Consumers Are In Charge, Columbia Reimagines Clothing Tags As Saws And Fishing Kits, Celebrate Harry Potter's Birthday Using This Pop Culture Calendar, Lockers Give Out Free Sunblock To Beachgoers, Building A Better Convenience Store For The On-Demand Economy, Let A Chatbot Do The Hard Parts Of Online Dating For You, This Jacket Will Give You A Massage And Correct Your Posture, In-Seat Screens Could Be The Future Of Sports Stadiums, How Google Is Trying To Provide Access To Reliable Medical Advice, Spotify Collaboration Matches People By Their Music Taste, Airline Lounge Designed To Feel Like An Extension Of Your Own Home, Pirch: Shifting From Traditional To Experiential Marketing [PSFK 2016], Customize This 3D-Printed Wheelchair Through An App, Redesigned Map Turns Paris Into A Circular City, How A Reddit User Tracked Down A National Parks Vandal
PSFK

Daily

June 23, 2016

Hear From PSFK Labs And Industry Experts
Hear From PSFK Labs And Industry Experts
PSFK hosts half-day events in SF and NYC to share strategies that are transforming the way consumers engage with brands


POPULAR: Turn Your Boring Run Into An Action Movie
POPULAR: Turn Your Boring Run Into An Action Movie
A fitness app aims to turn mundane exercise routines into an entertaining activity


A Roadmap For Navigating The Disruption Economy
A Roadmap For Navigating The Disruption Economy
The Digital Transformation Playbook provides an action plan for C-level executives in a tech-disrupted marketplace


This Beer Is Made From 25,000-Year-Old Icebergs
This Beer Is Made From 25,000-Year-Old Icebergs
A brewery in Canada makes a line of a signature drinks harvested from ancient glacial water


Brand Communities Flourish When Consumers Are In Charge
Brand Communities Flourish When Consumers Are In Charge
New report explores how advertisers can facilitate authentic, impactful relationships


Columbia Reimagines Clothing Tags As Saws And Fishing Kits
Columbia Reimagines Clothing Tags As Saws And Fishing Kits
The outdoor company's Turkish branch has taken a new perspective on garment functionality


BMC Playbook
Celebrate Harry Potter's Birthday Using This Pop Culture Calendar
Celebrate Harry Potter's Birthday Using This Pop Culture Calendar
The add-ons list over 75 fictional holidays for anyone to honor


Lockers Give Out Free Sunblock To Beachgoers
Lockers Give Out Free Sunblock To Beachgoers
This campaign from skincare brand Garnier won't just store personal belongings, it will teach people how important protecting their skin is


Building A Better Convenience Store For The On-Demand Economy
Building A Better Convenience Store For The On-Demand Economy
Delivery startup goPuff offers anything you'd expect from your local shop, even when other competitors have closed for the night


Let A Chatbot Do The Hard Parts Of Online Dating For You
Let A Chatbot Do The Hard Parts Of Online Dating For You
The "Ghostbot" will save you from unwanted interactions with carefully crafted replies


This Jacket Will Give You A Massage And Correct Your Posture
This Jacket Will Give You A Massage And Correct Your Posture
The garment uses air to apply pressure and remind wearers to straighten up


In-Seat Screens Could Be The Future Of Sports Stadiums
In-Seat Screens Could Be The Future Of Sports Stadiums
A project from Etihad brings a host of live game updates straight to the seats of Australian fans


How Google Is Trying To Provide Access To Reliable Medical Advice
How Google Is Trying To Provide Access To Reliable Medical Advice
A Google search could soon put you in touch with a vetted healthcare professional


Spotify Collaboration Matches People By Their Music Taste
Spotify Collaboration Matches People By Their Music Taste
Dating app Bumble has partnered with the streaming service to swipe based on song preferences


Airline Lounge Designed To Feel Like An Extension Of Your Own Home
Airline Lounge Designed To Feel Like An Extension Of Your Own Home
Cathay Pacific has adopted a new set of design principles to make travelers feel at ease


Pirch: Shifting From Traditional To Experiential Marketing [PSFK 2016]
Pirch: Shifting From Traditional To Experiential Marketing [PSFK 2016]
CMO Laith Murad speaks on bringing the human connection back to retail


Customize This 3D-Printed Wheelchair Through An App
Customize This 3D-Printed Wheelchair Through An App
The chair is lightweight, fast to produce and tailored to fit a person's body perfectly


Redesigned Map Turns Paris Into A Circular City
Redesigned Map Turns Paris Into A Circular City
This intuitive interface makes it easier for tourists to explore the French capital


How A Reddit User Tracked Down A National Parks Vandal
How A Reddit User Tracked Down A National Parks Vandal
Casey Nocket banned from all US national parks and sentenced to 200 hours of community service after users on Reddit tracked her down through social media


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Learn More About PSFK Labs Services
PSFK Labs is an innovation consulting firm. Since 2004, our agency team have helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.
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Research

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Strategy

Future Scenarios Product Concepting Strategy Playbooks Innovation Workshops
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