Turn Your Boring Run Into An Action Movie...and more
Daily
June 23, 2016
Hear From PSFK Labs And Industry Experts PSFK hosts half-day events in SF and NYC to share strategies that are transforming the way consumers engage with brandsPOPULAR: Turn Your Boring Run Into An Action Movie A fitness app aims to turn mundane exercise routines into an entertaining activityA Roadmap For Navigating The Disruption Economy The Digital Transformation Playbook provides an action plan for C-level executives in a tech-disrupted marketplaceThis Beer Is Made From 25,000-Year-Old Icebergs A brewery in Canada makes a line of a signature drinks harvested from ancient glacial waterBrand Communities Flourish When Consumers Are In Charge New report explores how advertisers can facilitate authentic, impactful relationshipsColumbia Reimagines Clothing Tags As Saws And Fishing Kits The outdoor company's Turkish branch has taken a new perspective on garment functionalityCelebrate Harry Potter's Birthday Using This Pop Culture Calendar The add-ons list over 75 fictional holidays for anyone to honorLockers Give Out Free Sunblock To Beachgoers This campaign from skincare brand Garnier won't just store personal belongings, it will teach people how important protecting their skin isBuilding A Better Convenience Store For The On-Demand Economy Delivery startup goPuff offers anything you'd expect from your local shop, even when other competitors have closed for the nightLet A Chatbot Do The Hard Parts Of Online Dating For You The "Ghostbot" will save you from unwanted interactions with carefully crafted repliesThis Jacket Will Give You A Massage And Correct Your Posture The garment uses air to apply pressure and remind wearers to straighten upIn-Seat Screens Could Be The Future Of Sports Stadiums A project from Etihad brings a host of live game updates straight to the seats of Australian fansHow Google Is Trying To Provide Access To Reliable Medical Advice A Google search could soon put you in touch with a vetted healthcare professionalSpotify Collaboration Matches People By Their Music Taste Dating app Bumble has partnered with the streaming service to swipe based on song preferencesAirline Lounge Designed To Feel Like An Extension Of Your Own Home Cathay Pacific has adopted a new set of design principles to make travelers feel at easePirch: Shifting From Traditional To Experiential Marketing [PSFK 2016] CMO Laith Murad speaks on bringing the human connection back to retailCustomize This 3D-Printed Wheelchair Through An App The chair is lightweight, fast to produce and tailored to fit a person's body perfectlyRedesigned Map Turns Paris Into A Circular City This intuitive interface makes it easier for tourists to explore the French capitalHow A Reddit User Tracked Down A National Parks Vandal Casey Nocket banned from all US national parks and sentenced to 200 hours of community service after users on Reddit tracked her down through social media
- [Inspiration] Machines will act like humans but not supercede them, says Facebook AI expert
- [Insight] People strive to work at brands that offer meaningful work, says LinkedIn
- [Inspiration] Brands are still nervous to cater to people's sex habits, says ad exec
- [Stat] Americans spend more money at restaurants than at grocery stores
- [News] China outnumbers US for world's top supercomputers
- [Insight] Snapchat claims to have replaced TV for millennials
Learn More About PSFK Labs Services PSFK Labs is an innovation consulting firm. Since 2004, our agency team have helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.
In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.
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