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The biggest myths in the luxury industry

The biggest myths in the luxury industry: Part of the luxury fashion industry’s biggest problems is its reluctance to change. As high-spending consumers turn to Amazon Prime for free shipping and the market for pre-owned Birkin bags surges on an Instagram account, many retailers are still only selling certain items on e-commerce or beginning to consider a mobile app.

To get an idea of the mindset that’s keeping the luxury industry steadfastly behind others when it comes to the digital revolution, we asked industry folks�to share what they think is the biggest myth that the luxury industry is holding onto.

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