Apple Music boasted of 11 million users – but half have already tuned out | Technology | The Guardian

Apple Music boasted of 11 million users – but half have already tuned out | Technology | The Guardian: The survey studied 5,000 Apple customers aged 13 and older, two-thirds of whom told researchers that they were either “extremely likely” or “very likely” to pay for the service when their free trials ended. On the other hand, 61% of them turned off the auto-renewal option on the service.

Apple disputed the figures. The company told the Guardian that its internal figures put the rate of retention much higher: “Of the people that have signed up for the trial 79% are using the service,” said a spokesman.