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F1 owners say UK paywall TV deal they have inherited is detrimental to sport | Sport | The Guardian

F1 owners say UK paywall TV deal they have inherited is detrimental to sport | Sport | The Guardian: Sean Bratches, the managing director of commercial operations for the Formula One Group, sees free-to-air television as key to the future of the sport but F1 will be shown exclusively on Sky for five years from 2019. On Tuesday the chief executive, Chase Carey, criticised Ecclestone as having a “short-term, deal of the day focus”.

“Free to air is critically important to us,” Bratches said at the FIA conference. “My vision as it relates to media rights is a hybrid of free to air and pay. Our plan is to balance the two but have a prominent, over the year, free-to-air voice. That is important from a fans, sponsors and relevance standpoint. There is the cauldron full of cash on the pay side and on the other side of the scale you have brand and reach.

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