Using machine learning to enhance the customer journey - Think with Google

Using machine learning to enhance the customer journey - Think with Google: Believe it or not, just five years ago, the “customer journey” didn’t even register among marketers’ top priorities.1 Data changed everything. Today’s leading marketers identify customer intent at all touch points along the journey. There are powerful signals to consider—search intent, videos viewed, content read across the web, and more. This creates an exciting opportunity for marketers to assist customers and offers unparalleled insight when trying to engage a target audience.