Author Scott Galloway on how Apple stores led to market dominance - Business Insider

Author Scott Galloway on how Apple stores led to market dominance - Business Insider: So you have this temple to the brand which is this unbelievable experience called an Apple Store, and then you have this very mediocre experience called an AT&T or Verizon connect your phone experience for Samsung and the other Android players. The biggest value-creating decision in the history of modern decision: Apple’s crazy decision to forward integrate into stores.