Would professional sports totally collapse in a world without beer?: Daniel Waldron asks: Would professional sports in America collapse without beer (sales, ads, sponsors)?
I shudder to think about the precipitating incident that would result in a beer ban across pro sports. Concession-stand suds have been a contributing factor in countless stadium fights and at least one full-fledged riot, but I’d wager it’s more likely that ISIS will get an NFL team than that leagues will decide to halt beer sales and partnerships.
Realism is not the name of the game for the Sports Authority. However, if we can get real for just a brief moment, there’s too much beer money tied up in big-time sports for things to change; Mr. Met could get a DUI in the bullpen cart and we’d all just look the other way. Consider that Anheuser-Busch InBev struck a $1.4 billion deal with the NFL more than two years ago to make Bud Light the league’s official beer sponsor through 2022. The company also pays MLB an estimated $40 million annually for similar rights, and MillerCoors’ seven-year agreement with the NHL is worth nearly $400 million. Those are huge chunks of revenue, and that’s not even factoring in concession sales.
I shudder to think about the precipitating incident that would result in a beer ban across pro sports. Concession-stand suds have been a contributing factor in countless stadium fights and at least one full-fledged riot, but I’d wager it’s more likely that ISIS will get an NFL team than that leagues will decide to halt beer sales and partnerships.
Realism is not the name of the game for the Sports Authority. However, if we can get real for just a brief moment, there’s too much beer money tied up in big-time sports for things to change; Mr. Met could get a DUI in the bullpen cart and we’d all just look the other way. Consider that Anheuser-Busch InBev struck a $1.4 billion deal with the NFL more than two years ago to make Bud Light the league’s official beer sponsor through 2022. The company also pays MLB an estimated $40 million annually for similar rights, and MillerCoors’ seven-year agreement with the NHL is worth nearly $400 million. Those are huge chunks of revenue, and that’s not even factoring in concession sales.