This Tennis Ball Analogy From an IBM Marketing Expert Will Transform How You Think About Your Product | Inc.com
This Tennis Ball Analogy From an IBM Marketing Expert Will Transform How You Think About Your Product | Inc.com: Single-Minded Marketing
"Be single-minded," an IBM marketing and advertising expert told me. She used an analogy to explain. "If someone throws 10 tennis balls at you at once, you might be able to catch one before you duck to avoid the others. But if someone throws you one, and then another, you'll probably catch both. It's the same with marketing messages. Don't throw too many at once."�
"Be single-minded," an IBM marketing and advertising expert told me. She used an analogy to explain. "If someone throws 10 tennis balls at you at once, you might be able to catch one before you duck to avoid the others. But if someone throws you one, and then another, you'll probably catch both. It's the same with marketing messages. Don't throw too many at once."�