Nicolas Hayek - Wikipedia: The restructuring of the companies coincided with the invention of the Swatch watch which used only 51 parts, as opposed to the nearly 100 parts needed to make a traditional wristwatch without compromising on accuracy or quality[11] and thus was cheaper to manufacture. The Swatch watch helped the Swiss watch industry reconquer a large share of the lower end of the watch market which it had lost to Japanese makers. Although the colorful plastic watch became quickly known for its flamboyant marketing, Hayek always emphasized that the Swatch watch was first and foremost a technological breakthrough.[citation needed]
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