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Editorial: Could Apple's lock on premium luxury be eclipsed by an era of good-enough gear?

Editorial: Could Apple's lock on premium luxury be eclipsed by an era of good-enough gear?: Many Samsung customers view these sorts of products and features as 'cutting edge,' and don't care anywhere near as much as a typical Apple customer would about execution. Consider that many of Samsung's product ranges bear no common design language, and feature tasteless decisions such as non-aligned ports. Their target market just doesn't care about this sort of thing, and that's ok.

Samsung's culture is such that it desires to be seen to be first, and has no qualms with failing publicly. They're not pretending to be perfect, and so the media and their customers don't treat them as trying to be perfect.

Apple on the other hand publicly holds itself to incredibly high standards, and repeatedly and emphatically portrays its design as superior and world class. Therefore, the media and their customers take Apple's assertions at face value, and when Apple screws up with badly designed keyboards you can count on them being hauled up for it.

If Samsung stated their objective as being perfectionists and obsessive over quality in the same way as Apple does, then they might get treated the same by the press. But they don't claim to be these things, so the press understandably doesn't hold them to the same level of account.

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