The Most Annoying Corporate Buzzwords - The Atlantic

The Most Annoying Corporate Buzzwords - The Atlantic: According to Gretchen McCulloch, the author of Because Internet, buzzwords were born from the artifice of the office itself. At work, people are paid to do things they wouldn’t otherwise do in their leisure time. They don’t dress at the office the way they do at home; they don’t act at the office the way they do outside of it; and they don’t talk about drilling down and rightsizing around their friends. Buzzwords mark the boundary of work life, broadcasting “I’m working!” in much the same way an Ann Taylor getup does. They allow workers to relate to one another—the much-decried “synergy” is an important part of a lot of people’s jobs, after all.