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One easy way to get a sense of whether or not the sponsorship will generate a positive ROI is to translate its cost to the number of extra units you need to sell in order to recoup the investment.

(3) LinkedIn



One easy way to get a sense of whether or not the sponsorship will generate a positive ROI is to translate its cost to the number of extra units you need to sell in order to recoup the investment. 
Are you really selling 10 million extra units to pay that bill?
Ask yourself if this goal is achievable when compared to your recent performance. You will be surprised by some of your own decisions.
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