AFC agrees landmark China Mobile Migu rights deal with 5G focus | SportBusiness

AFC agrees landmark China Mobile Migu rights deal with 5G focus | SportBusiness: 2.4bn%20%28%u20AC2bn%29%20minimum%20guarantee%2C%20an%20eight-fold%20increase%20on%20that%20pledged%20for%20the%20equivalent%20rights%20in%20the%20previous%20cycle%2C%202017-20%2C%20by%20the%20Lagard%E8re%20Sports%20agency.%20This%2C%20and%20the%20fact%20it%20outbid%20a%20host%20of%20the%20world%u2019s%20biggest%20sports%20marketing%20agencies%20to%20secure%20the%20rights%2C%20has%20made%20its%20sales%20process%20the%20subject%20of%20great%20scrutiny%20and%20speculation%20within%20the%20Asia-Pacific%20sports%20industry.%0A%0AAdding%20to%20the%20scrutiny%2C%20the%20pace%20of%20dealmaking%20and%20deal%20announcements%20by%20FMA%20has%20been%20slower%20than%20many%20expected.%20The%20high%20revenue%20targets%2C%20a%20revamp%20of%20the%20rights%20packages%20being%20offered%20to%20the%20market%2C%20challenging%20media-rights%20market%20conditions%20across%20Asia-Pacific%2C%20and%20the%20Covid-19%20pandemic%20have%20been%20among%20the%20factors%20adding%20to%20the%20time%20it%20has%20taken%20to%20hammer%20out%20deals.%0A%0A