Ridley Scott says script for '1984' ad was 'devastatingly effective' | AppleInsider: %22They%20said%20%27no%2C%20no%2C%20no.%20Apple%20is%20this%20guy%20called%20Steve%20Jobs%27%22%20recounts%20Scott.%20%22I%20went%2C%20%27Who%20the%20f***%20is%20Steve%20Jobs%3F%27%22%0A%0AScott%20says%20that%20Chiat/Day%20explained%20the%20Mac%20to%20him%20and%20said%20that%20%22it%27s%20probably%20going%20to%20be%20something.%22%20So%20he%20read%20the%20script.%0A%0A%22My%20god%20%5BI%20thought%5D.%20They%27re%20not%20saying%20what%20%5Bthe%20Mac%5D%20is%2C%20they%27re%20not%20showing%20what%20it%20is%2C%22%20says%20Scott.%20%22They%27re%20not%20even%20saying%20what%20it%20does.%22%0A%0A%22It%20was%20advertising%20as%20an%20art%20form%2C%22%20he%20continues.%20%22It%20was%20devastatingly%20effective.%22%0A%0ASo%20it%20was%20the%20%221984%22%20script%20by%20Steve%20Hayden%2C%20Brent%20Thomas%20and%20Lee%20Clow%20that%20got%20Ridley%20Scott%20on%20board.%20But%20all%20these%20years%20on%2C%20Scott%20says%20that%20advertising%20has%20become%20harder%20because%20of%20one%20result%20of%20that%20Mac%20launch%20%u2014%20the%20iPhone.%0A%0A
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