EA CEO Reportedly Calls FIFA Brand An "Impediment" To Its Football Games - GameSpot

EA CEO Reportedly Calls FIFA Brand An "Impediment" To Its Football Games - GameSpot: %22I%20would%20argue--and%20this%20may%20be%20a%20little%20biased--that%20the%20FIFA%20brand%20has%20more%20meaning%20as%20a%20video%20game%20than%20it%20does%20a%20governing%20body%20of%20soccer%2C%22%20Wilson%20told%20staff%20in%20comments%20published%20by%20VGC.%20%22We%20don%u2019t%20take%20that%20for%20granted%20and%20we%20try%20not%20to%20be%20arrogant.%20We%u2019ve%20worked%20really%20hard%20to%20try%20and%20make%20FIFA%20understand%20what%20we%20need%20for%20the%20future.%22%0A%0A%22Basically%2C%20what%20we%20get%20from%20FIFA%20in%20a%20non-World%20Cup%20year%20is%20the%20four%20letters%20on%20the%20front%20of%20the%20box%2C%20in%20a%20world%20where%20most%20people%20don%u2019t%20even%20see%20the%20box%20anymore%20because%20they%20buy%20the%20game%20digitally%2C%22%20Wilson%20continued.%20%22In%20a%20World%20Cup%20year%20of%20course%2C%20we%20get%20access%20to%20the%20World%20Cup%2C%20but%20in%20the%20broader%20context%20of%20global%20football%20on%20an%20annualised%20basis%2C%20the%20World%20Cup%20is%20important%20but%20it%u2019s%20not%20the%20most%20important.%20We%20have%20300%20other%20licences%20that%20give%20us%20the%20content%20that%20our%20players%20engage%20with%20the%20most%20and%20the%20most%20deeply.%22