China's gift sales soar as the Qixi Festival arrives - Chinadaily.com.cn

China's gift sales soar as the Qixi Festival arrives - Chinadaily.com.cn: Qixi Festival, Chinese Valentine's Day, fell this year on Aug 4, boosting a spending spree in China. During the festival, gift sales jumped 162.8 percent compared to two weeks ago, according to the Shenzhen Economic Daily, citing JD.com. Lipstick, necklaces, perfume and wine became the most popular gift. During the Qixi sales promotion, the gross merchandise volume (GMV) of lipstick, gold jewelry, fashion watches, fashion decorations and aromatherapy increased 103 percent, 280 percent, 400 percent, 120 percent and 120 percent respectively, from a year earlier.