Sports%20streaming%3A%20%u2018The%20math%20is%20difficult%u2019%20in%20negotiations%20and%20viewership%20count%2C%20analyst%20says
Sports%20streaming%3A%20%u2018The%20math%20is%20difficult%u2019%20in%20negotiations%20and%20viewership%20count%2C%20analyst%20says: But the sports world is moving towards streaming now. You know, you had Disney launch ESPN Plus already a few years ago, really as kind of a complementary adjacent service to the ESPN linear package. And at the time, it was positioned as well. We have so much sports content with being ESPN, so much so that we can't put it all onto our linear channel. So we're going to launch the streaming service. And have a lot of the extra stuff out of market games and some maybe less popular sports.