Kanye West and Adidas: How Misconduct Broke a Lucrative Partnership - The New York Times

Kanye West and Adidas: How Misconduct Broke a Lucrative Partnership - The New York Times: The shoes took in about $437 million in sales through June, according to the most recent figures available. Crediting the recent Yeezy drops, along with its other products, Adidas has significantly improved its forecast for the year, revising an earlier projected operating loss of more than $700 million to about $100 million.