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1. The mission is the boss:
Decisions are made on the basis of the end goal of serving the customer, not internal politics.
2. Strategy is about the things you give up:
Pick the most important thing. Do that and leave the others aside.
3. We don't steal market share, we create markets:
Nvidia wants to be the market leader in a new area rather than fight over an existing business.
4. Criticism is a gift:
Providing direct feedback leads to continuous improvement.
5. Don't worry about the score. Worry about how you play the game:
Don't be distracted by stock price volatility. Focus on delivering excellent work and creating value.
6. Honing the sword:
Spirited debate often leads to the best ideas.
7. Is it world class? :
Nvidia's products, talent acquisition, and business practices must be benchmarked against the best in the industry.
8. Let's go back to first principles:
Tackle problems with a clean sheet of paper, not on the basis of how they were approached in the past.
9. LUA:
Listen to the question
Understand the question
Answer the question
A warning sign Jensen is getting frustrated about a long-winded response.
10. As many as needed, as few as possible:
Invite only the essential employees, those with relevant knowledge, to meetings, and avoid wasting people's time if their presence is not necessary.
11. Pilot-in-Command:
Jensen's designated leader for an important project who should receive priority support from the entire company.
12. Second place is the first loser:
The goal and expectation is to win every time.
13. Small steps, big vision:
Prioritize actionable items and complete the most important first task to the best of your ability.
14. Speed of Light:
Strive to improve performance to the absolute limit of what's possible according to the laws of physics rather than comparing results against previous ones.
15. AMAN, ALAP:
As much as needed, as little as possible. Be frugal with employee time and company resources.
16. Always hire the best:
If you hire smart and capable people, they will be able to solve problems and adapt to new challenges.
17. You got to believe, what you got to believe:
If you believe in something, go invest in it. Go do it. Put all your energy there.
18. Your strength is your weakness:
Being overly kind and tactful can hinder progress.
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