: "The biggest business news from the Second Life Community Convention here in San Francisco this weekend comes in the form of two reputed brands entering the 3D online world as immersive, interactive objects.
First out the gate was an announcement from UK branding agency Rivers Run Red that they%u2019d be creating a permanent presence for Adidas, with more than a couple dozen shoe models for your avatar to wear. (More details here. )
Not to be outdone, new metaverse developer Millions of Us (a sponsor of my SL blog, so take with a rock of sodium) announced they had an agreement with Toyota to offer an official, virtual edition of the Scion xB to Second Life residents."
http://games.gigaom.com/2006/08/20/adidas-toyota-come-to-second-life/