Advertising Age

Advertising Age: "LOS ANGELES (AdAge.com) -- If you want to communicate with California, you may need to try a language other than English or even Spanish. A full 42% of


The Census Bureau's latest American Community Survey data shows broadening immigration and new language trends across the U.S.


Related Resources:

AUDIO: American Demographics editor discusses latest findings.

Chart: Brief Summary of New Census Findings

Full Spread Sheet of New Census Findings in Six Categories



Californians speak a language other than English at home, with two-thirds of that group (28%) speaking Spanish and the rest speaking some other tongue. Not coincidentally, 27% of Californians are foreign-born, the highest in the nation.

Flip side
On the flip side, West Virginia has the lowest percentage of foreign-born residents (1%) and highest share of English speakers (99%). Some 95% of West Virginia residents are white and non-Hispanic (vs. 43% in California). But West Virginia has the lowest share of college graduates: Just 17% of residents have a degree, vs. 30% in California.
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(Via .)