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Football looks to cash in with broadband | News | Guardian Unlimited Football: "The high-speed internet provides broadcasters with their biggest challenge yet, writes Owen Gibson

Thursday November 16, 2006
The Guardian

If the defining moment in televised football in the 1980s was the introduction of regular live coverage, and Sky's millions defined the 1990s, the next quantum leap in armchair viewing is likely to take place via the broadband-enabled internet.
This month alone the Premier League has trained its sights on the Google-owned video-sharing phenomenon YouTube, and Uefa has unveiled a broadband service making live and archived Champions League matches available around the world. Even a decade ago, the idea of being able to watch any European match from the past at will would have been filed under science fiction.


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