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Online video | Down the YouTube? | Economist.com

Online video | Down the YouTube? | Economist.com

IT HAS been a terrible month for Google, the biggest search engine and the internet’s reigning superpower, and for its subsidiary, YouTube, the pioneer and precocious leader of online video. Users may love them, but the old-media companies, feeling increasingly exploited, loathe them, sue them, and gang up on them. And that matters, because neither Google nor YouTube, as quintessential “new-media” companies, own any of the content that they organise so well.

With the announcement on Thursday March 22nd of a new online-video venture between NBC Universal, the huge media unit of General Electric, and Rupert Murdoch’s News Corporation, almost every big media company is now, with varying degrees of hostility, aligned against Google and YouTube....

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