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Telecoms.com %u2013 News, Events and research for the telecoms industry

Telecoms.com %u2013 News, Events and research for the telecoms industry: "According to the analyst, the gap could be closed by European operators if they focus on the needs of mobile users on the go and wean them off basic services such as SMS.Forrester says 52 per cent of Japanese mobile consumers browse the mobile internet regularly, leaving their European counterparts in the dust with just 10 per cent using the service.Niek van Veen, Forrester analyst and co-author of the report, 'Why Japanese mobile internet is a success and What European operators should do to catch up,'� told Telecoms.com that Europeans have been nurtured for too long on simple out-of-the-box solutions. 'Consumers in Europe are happy with their existing SMS service, they need to be encouraged to use more sophisticated tools.'Van Veen explained that in Japan, operators have already moved far beyond basic browser-like services such as mobile email and mobile portals while Europeans are more inclined to rely on what they know: SMS and voice."

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