BSkyB in talks to unite Murdoch’s pay-TV businesses in Europe - Marketing News | Daily Media Trends & More | The Irish Times - Mon, May 12, 2014

BSkyB in talks to unite Murdoch’s pay-TV businesses in Europe - Marketing News | Daily Media Trends & More | The Irish Times - Mon, May 12, 2014: Britain’s largest pay-TV company BSkyB is in talks to buy Sky Deutschland and Sky Italia, a €10 billion deal that would realise Rupert Murdoch’s long-held ambition to combine his European TV interests in a single business.
The potential tie-up would create a broadcaster with 20 million subscribers and more clout to deal with growing competition from rivals such as BT in sport as well as online groups like Netflix in movies and blockbuster TV shows.