Sony is launching a bespoke social network for the upcoming World Cup in Brazil that will form the centrepiece of its multi-million pound sponsorship of the tournament.
The ‘One Stadium Live’ network launches today and curates social media content across different languages into the most "popular, relevant and recent" football topics taken from Twitter, Facebook and Google+.
Content will be available English, Portuguese, French, German, Spanish and Japanese and will be curated during World Cup matches by a 32-strong multi-lingual editorial team. The team will also filter out any profanity that could reflect badly on the Sony brand.
One Stadium Live was created by Isobar and aims to provide the "ultimate second screen experience" in real-time, with content optimised across mobile, tablet and desktop computers.
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