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Kantar Thinks that Apple's Holistic Approach to the Smartwatch Market is going to be a Winner - Patently Apple

Kantar Thinks that Apple's Holistic Approach to the Smartwatch Market is going to be a Winner - Patently Apple: Kantar believes that the "three key ingredients make smartwatches a mass-market opportunity: design, use case and price. If either of the first two is addressed, the third no longer matters. In other words, if you make it either beautiful or extremely useful, consumers will pay for it" – notes Carolina Milanesi, Chief Research & Head of US Business, ComTech.

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