Twitter Media Boss Katie Jacobs Stanton Interview | Re/code: In which of those pillars — television, sports or music — do you feel like Twitter has the greatest foothold right now?
I guess the two that really stand out are television and sports. Twitter is the ultimate companion to television. When our founders created Twitter they didn’t necessarily create it as a complement or companion to television. What’s happened is that every day our users have been able to transform the service into this second screen experience while watching live TV because Twitter has a lot of those characteristics. It’s live, it’s public, it’s conversational, it’s mobile. Television is something really unique, really powerful about Twitter and we’ve obviously made a big investment in that whole experience.
The second is sports. With the World Cup and the NFL you see more and more people tune into Twitter as they watch their favorite sports moments. They have conversations not [just] during the event, but before the event to talk about what’s going to happen. And then of course there’s the post-game show, and the post-game show happens on Twitter.
I guess the two that really stand out are television and sports. Twitter is the ultimate companion to television. When our founders created Twitter they didn’t necessarily create it as a complement or companion to television. What’s happened is that every day our users have been able to transform the service into this second screen experience while watching live TV because Twitter has a lot of those characteristics. It’s live, it’s public, it’s conversational, it’s mobile. Television is something really unique, really powerful about Twitter and we’ve obviously made a big investment in that whole experience.
The second is sports. With the World Cup and the NFL you see more and more people tune into Twitter as they watch their favorite sports moments. They have conversations not [just] during the event, but before the event to talk about what’s going to happen. And then of course there’s the post-game show, and the post-game show happens on Twitter.