Jonathan Ive and the Future of Apple - The New Yorker

Jonathan Ive and the Future of Apple - The New Yorker: Before we went outside, Ive showed me the work he’d done on staircases, and on the signage for employee security-card readers; we examined brightly colored polycarbonate panels that will help people establish where, beneath the loop, they have parked. Pinned to a wall were alternate versions of a visitor reception center, separate from the loop. Seen from above, both were modified rectangles. One, marked “Pill,” had half-circles at either end. The other ended in a more familiar Apple way, and was labelled “iPhone.” “We should be done, but we’re still redoing and redoing,” Ive said. He had recently introduced the iPhone option, partly for fear that a visitor approaching the Pill by its rounded ends might mistake it for an echo of the main building. He had also insisted—“a big fight”—on simplifying the control panels of the Mitsubishi elevators.