stratechery by Ben Thompson - Strategy. Technology. Pronunciation. : However, I say “extreme” for a reason: for many Facebook is much more than that. Here in Asia, for example, Facebook is LinkedIn: it is standard for an introductory business meeting to conclude with Facebook friend invites. Facebook is also the homepage for the vast majority of businesses: a page is much more discoverable and much easier to maintain, and most don’t even bother with a website.3 A significant amount of e-commerce happens on Facebook as well, and most celebrities and well-known bloggers post primarily or exclusively on Facebook (although Instagram is increasingly important as well). True, messaging services like WhatsApp and LINE increasingly handle one-on-one or private group conversations, but in country after country that I visit or research the social paradigm is Facebook X social network; the X changes (and is often a Facebook property), but Facebook is the constant.4
