Jony Ive says the Apple Watch can't be compared to traditional watches | The Verge

Jony Ive says the Apple Watch can't be compared to traditional watches | The Verge: Ive, as well as his friend and Apple design partner Marc Newson, has a background in silversmithing, according to Vogue. That background and other experience with materials is something that both designers view as important to crafting products. "We both have the ability to understand certain materials," Newson said. "We come from a standpoint of being taught manually."