The New York Times strategy memo - Oct. 7, 2015
We will continue to lead the industry in creating the best original journalism and storytelling.
We will transform the product experience to make The Times an even more essential part of our readers' daily lives.
We will continue to develop new audiences and grow The Times as an international institution, just as we once successfully turned a metro paper into a national one.
We will improve the customer experience for our readers, making it easier to form and deepen a relationship with The Times.
We will continue to grow digital advertising by creating compelling, integrated ad experiences that match the quality and innovation of The Times.
We will continue providing the best newspaper experience for our print readers and advertisers, while carefully shifting time and energy to our digital platforms.
We will organize the way we work around our readers, not legacy processes and structures.