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Nike: +5.8% in turnover in 2016 (€29.2bn), -4.6% in "football" revenues (€1.93bn)



Nike: +5.8% in turnover in 2016 (€29.2bn), -4.6% in "football" revenues (€1.93bn)

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Nike: +5.8% in turnover in 2016 (€29.2bn), -4.6% in "football" revenues (€1.93bn)
S&P - Paris - Tuesday, July 5 2016 - Highlights #72639
Nike achieved a turnover of $32.4bn (€29.16bn) in the 2016 financial year (from 01/06/2015 to 31/05/2016), up 6% (+12 % excluding currency effects) compared to 2015 ($30.6bn / €28.15bn), announced the US sports equipment brand on 28/06/2016.

The Nike brand accounts for 94.2% of group's revenues in 2016 ($30.5bn / €27.45bn), with the footwear brand Converse contributing the remainder ($1.96bn / €1.76bn, 5.8% of the total). While North America is the Nike brand's top market with $14.7bnin revenues (€13.2bn, +7%), the Chinese market has experienced the strongest growth, with revenues up 23% in 2016 to $3.07bn (€2.76bn).

The footwear sector (shoes) recorded nearly $19.9bn (€17.9bn) in revenue (+8%), representing 65.1% of the revenues of the Nike brand. The entire "football" range accounted for $2.14bn (€1.93bn) of "wholesale equivalent revenues", down 5% year-on-year, representing 7.85% of the total Nike brand ($27.25bn / €24.5bn).
< br />Expenditures for "demand creation" - which covers "digital demand creation, sports marketing and brand events" - reached $873m (€785.7m), up 7%. The Nike group posted a gross margin of $14.97bn (€13.47bn, + 6%) and EBIT of $4.64bn (€4.18bn), up 10% year-on-year. Net income for the group amounted to $3.76bn (€3.38bn) on 31/05/2016, an increase of 15% over 12 months.


Nike: financial breakdown (in $bn)

Indicator 2013 ($bn) 2014 ($bn) 2015 ($bn) 2016 ($bn) % change, 2015 to 2016
Turnover 25.31 27.80 30.60 32.38 5.8%
Revenues from footwear (shoes) 14.64 16.21 18.32 19.87 8.5%
Revenues of the football section 2.04 2.41 2.25 2.14 -4.6%
Net profit 2.47 2.69 3.27 3.76 14.9%

Sources: Nike financial reports
Note: 6 extra columns are available in the web version of this article.
View in the datacenter


Nike

Sector: sports equipment manufacturer
Brands: Nike, Converse, Nike Golf, Hurley
Founded: 1964 (under the name Blue Ribbon Sports; called Nike in 1971)
Headquarters: Beaverton (Oregon, USA)
CEO: Mark Parker
Turnover (2016): $32.4bn / €29.16bn; +6%
Net profit (2015): $3.76bn / €3.38bn; +15%
Workforce: 62,600 employees (2015)
Main partnerships:
Competitions:
- Copa America Centenario (2016): official ball
- Premier League, Liga BBVA, Serie A TIM: official ball
Clubs:
- Ligue 1: Paris Saint-Germain, AS Monaco, LOSC Lille, SM Caen, Montpellier HSC
- Bundesliga: SV Werder Bremen, Hertha BSC, Eintracht Frankfurt, FC Augsburg
- Serie A TIM: AS Roma, FC Internazionale Milano, Hellas Verona, Atalanta BC
- Premier League: Manchester City FC
- Liga BBVA: FC Barcelona, Club Atlético de Madrid, Athletic Club Bilbao, Levante UD, Valencia CF, Málaga CF
National teams: France, England, Portugal, Poland, Turkey, Croatia, Brazil, United States

Address of the headquarters
1, Bowerman Drive
97005 Beaverton - UNITED STATES

View the profile on the website
Profile n° 1141, created on 06/02/14 at 18:33 - updated on 17/02/14 at 15:15

Further reading
- Liga BBVA: Nike extends with FC Barcelona until 2025-26 (€105m for 2016-17, then €155m per year)
- Chelsea FC: Nike could become kit supplier for 2017-2027 with deal worth £60m per season (press)
- Bundesliga: Nike kit supplier of VfL Wolfsburg for nine years (2016-2025) and €8m per year (press)
- England: Nike extends deal as official equipment supplier of the Premier League until 2018-19
- Nike: the equipment manufacturer aims to achieve a turnover of €44bn by 2020
- Nike: football revenue of €2.02bn (01/06/2014 - 31/05/2015) for the fiscal year 2015, down 7%
- NBA: Nike to be the official sports equipment supplier to the league (2016-17 to 2025-26) for €889m
- China: Nike replaces adidas as the equipment supplier of the federation for the 2015-2026 period

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