NBC's coverage of the Olympics is atrocious. There's a simple reason why. - Vox: on August 5, John Miller, the NBC Olympics chief marketing officer, offered an explanation for why so many Olympic events — and particularly the opening ceremony — are aired on a tape delay, even for those who live on the East Coast, only an hour off the time in Rio (to say nothing of the West Coast, which gets everything on a tape delay).
Jonathan Tannenwald of the Philadelphia Inquirer reported the following comment:
The people who watch the Olympics are not particularly sports fans. More women watch the games than men, and for the women, they're less interested in the result and more interested in the journey. It's sort of like the ultimate reality show and mini-series wrapped into one.
It’s an idea NBC has offered before, including in press conferences I’ve attended over the years. It’s also one that is baldly sexist on its face, but one the network claims it can back up with market research. And while ratings for the 2016 games in Rio have sagged compared with those for the 2012 games in London, they’re still performing well. Clearly, most people are content enough to watch the product NBC offers.
Jonathan Tannenwald of the Philadelphia Inquirer reported the following comment:
The people who watch the Olympics are not particularly sports fans. More women watch the games than men, and for the women, they're less interested in the result and more interested in the journey. It's sort of like the ultimate reality show and mini-series wrapped into one.
It’s an idea NBC has offered before, including in press conferences I’ve attended over the years. It’s also one that is baldly sexist on its face, but one the network claims it can back up with market research. And while ratings for the 2016 games in Rio have sagged compared with those for the 2012 games in London, they’re still performing well. Clearly, most people are content enough to watch the product NBC offers.