Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40 08/08/2016

Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40 08/08/2016: "Brands that sponsor big name athletes like Michael Phelps may be able to gain more exposure for less cost than by becoming an official Olympics sponsor," said Mark Simon, managing director of North America at Toluna. "Ultimately, the IOC will need to consider what brings them more value--allowing non-sponsors to generate broader exposure for the games through their athlete partnerships,�or maintaining control over the athletes’ marketing influence by restricting use of the Olympics brand."